LatinVision Media News

Wednesday, August 20, 2014

Eduardo Ragasol Joins Mercer as Head of Latin America Business to Leverage the Firm's Strengths across the Region

Eduardo Ragasol has joined Mercer as Head of Latin America business reporting to Gaurav D. Garg, Mercer's Regional President, Growth Markets. In this newly-created role for Latin America, Mr. Ragasol will leverage the firm's significant market strengths across the region and drive Mercer's growth and profitability. He will be based in Brazil.

Mr. Ragasol was previously the President and General Manager in Brazil for Nielsen, a global information and measurement company.

Read full article

Friday, March 28, 2014

Johnny Castillo > www.forafinancial.com

Johnny Castillo, Relationship Manager at Fora Financial

Being Hispanic…Does it have any influence on your business?
My Hispanic background influences my work at Fora Financial in that it allows me to connect better with Spanish-speaking people. Even though some Latino clients speak English, they feel more comfortable talking business and numbers in their native tongue. Additionally, the fact that I can communicate with more people allows our company to expand into areas that it wasn’t able to before.

In the face of adversity, how do you decide to keep going?
In the face of adversity, I lean on a mentality that was instilled in me to never give up on what you really want. Instead of focusing on the adversity at hand, it’s better to focus on the solutions to overcome the adversity.

What is the biggest challenge you have faced? 
The biggest challenge that I have faced was when my family and I moved to the United States. We did not know the language or anyone here. My parents gave up their life to come to this country to build a better life for their children. The lessons they taught me, especially the importance of education, is the reason that I have been able to face any challenge that has come my way.

If you could change one thing about your life, what would it be? 
If I could change one thing about my life, it would be that I would have won the student body president race when I was in college. Coming to this country with my family as immigrants, we had to pave our own way and learn the culture of a new country. Determined to write my own story and become a leader, I ran for student body president. Even though I didn’t win, I felt it was important to put myself out there and show other immigrants attending college in America that they can be leaders. I am still saddened that I did not win because I think I would have been a strong voice and leader for my fellow classmates.

What was your childhood ambition? 
My childhood ambition was to be a professional athlete. Growing up in Columbia, I worshipped soccer, like many other children. Soccer was not just a pastime for my family and friends, but it was deeply rooted in our culture. I have always had a competitive spirit, which is why when I was younger I was drawn to becoming an athlete. As an adult, that completive spirit drives my entrepreneurial ambitions.

Tell us about three people that you admire?
Abraham Lincoln- He was a great leader and fought for equality. Without him, our history books might read a much sadder story.
Juan Pablo Montoya- He was the only Latin-American driver in NASCAR. This driver has entered and succeeded in his field where few other Latin Americans have.  
Albert Einstein- He was one of the most influential scientists of all time.  

For meetings: breakfast, lunch, or dinner? 
I have always had a preference for dinner meetings. They are less rushed than the other two, and it's also more acceptable to add in a cocktail to discuss business.

What sacrifices on your personal life did you have to make in order to become a business success?
I only sacrificed my time in order to be successful at Fora Financial. I am an extremely motivated and driven person. My passion is working hard and finding success. I work daily with business owners that make sacrifices to keep their dream of owning a small business alive. My parents also made a sacrifice by moving to the United States so that my siblings and I would be able to pursue our dreams and find success.

What is your favorite quote?
“The most common cause of failure occurs when you sacrifice what you want most for what you want now.”

Is it difficult to be unconventional?
I think it is difficult to be unconventional. However, being unconventional means that one is thinking and striving to do things in better, more efficient ways. So while it is difficult, I’ve realized that being unconventional usually leads to greater successes, and that’s why I strive to be unconventional. Fora Financial can be viewed as an unconventional place to work. We are not a bank, yet we are able to provide funding to businesses of all shapes and sizes, and at a time where banks usually cannot and will not. Being unconventional has allowed the thousands of businesses with which Fora Financial works to grow and survive. I would say being unconventional is something of which to be extremely proud.

Biggest mistake made?
The biggest mistake I’ve ever made is not taking advantage of some of the opportunities that have presented themselves to me. One example of this is when I didn’t pursue my master’s degree in finance. I have learned from this mistake, and I try to pursue all the meaningful opportunities that come my way.

Do you consider yourself an innovator? Why?
I consider myself to be an innovator because I wanted to work for a company that was in its infancy, yet is growing exponentially each passing year. And this is exactly what Fora Financial is doing. The technology platforms that we currently offer are truly innovative and are constantly evolving, making it possible to help businesses around the country thrive. In a time where funding options can be limited for small businesses, Fora Financial’s mission is to grow the small business sector.  

About the Company:
Fora Financial offers flexible, working capital solutions to small businesses in need of financing to sustain or grow their enterprise. The Manhattan-based company places a high value on trust and transparency and provides businesses with quick, customized financial solutions utilizing its state-of-the-art technology platforms. Founded in June 2008, Fora Financial has provided more than $178 million to over 4,500 customers.  See more www.forafinancial.com



Friday, November 15, 2013

Beatriz Hartman > www.consolidatedcredit.org

Beatriz Hartman, Business Development and Community Engagement with Consolidated Credit

Being Hispanic…Does it have any influence on your business?
Absolutely! Being Hispanic has allowed me to reach far more people of many ethnicities.  The Hispanic population is so broad and diverse that being a Latina has helped me bring personal finance education and resources to people who may not otherwise received them - I’m proud of that.

In the face of adversity, how do you decide to keep going?
I always look at the positive aspect of any issue that I face. I try to look at challenges as something that will make me stronger, more resilient, bring new challenges and ideas/perspectives into my life. So I put up the fight and move on.

What is the biggest challenge you have faced?
I’m lucky; I don’t think I’ve had a challenge that has been difficult enough worth mentioning, but it was challenging to move to a new country by myself.   However, I had a clear goal in mind and I kept focusing on that goal so every time I felt homesick, I would think of my goal and the things I wanted to achieve.  I still miss not having my family near to me, but I have things that I need to achieve and goals to meet. 

In the professional arena, I have the challenge of constantly learning where individuals want to consume personal finances information and developing community outreach programs that connect to those audiences, regardless of their language preference. In 2013, for example, I was invited by Univision to be the expert on a series of Spanish TV interviews to discuss new credit card regulations to help Latino families understand personal finances so they can make the best decisions towards their financial health (check our YouTube channel to watch videos: www.youtube.com/ConsolidatedEspanol). We are always open to speak on TV and radio shows to educate the Hispanic community on personal finances.

If you could change one thing about your life, what would it be?
Nothing! I’m grateful for all I have.  I give thanks every day and just ask for more days to keep growing, learning and living new experiences.

What was your childhood ambition?
When I was a child I always dreamed of becoming a famous Broadway dancer. I remember watching them and I admired them! I love to dance maybe that’s why…

Tell us about three people that you admire?
My parents – I wouldn’t be where I am if I didn’t have their daily unconditional support, and guidance.  In a way I’m who I am today because of the love and the values that they taught me throughout my life.

Ellen DeGeneres – I’m an animal lover.  And I admire the fact that she not only is a great animal lover, but she also uses her fame to create awareness about animal rights.  She truly cares about animals.

The founder of Consolidated Credit, the company that I work for, Howard Dvorkin because he has helped hundreds of thousands of Latino families face and conquer devastating financial hardships and avoid personal bankruptcy. He also started the nonprofit organization at his kitchen table back in 1993 and today Consolidated Credit is one of the largest debt counseling and personal finance organizations in the country with sister companies in Canada and the United Kingdom. To date, Consolidated Credit has helped over 5 million in the past 20 years.  He is truly an inspiration by having a vision and passion to help people in financial distress and turning it into a large multinational organization.  

For meetings: breakfast, lunch, or dinner?
Healthy lunch J

What sacrifices on your personal life did you have to make in order to become a business success?
I left Colombia 16 years ago by myself to pursue my Master studies.  I was very young and decided to leave my parents, siblings and friends behind for my dreams.  It was hard at the beginning being in a new country because I had no friends and I didn’t know the city where my university was located very well.  I had to stay in a hotel for a month while I looked for an apartment that was close enough to school because at that time I didn’t have money to buy a car, but in the end the leap of faith was worth it!

What is your favorite quote?
“No dejes para mañana lo que puedes hacer hoy”

Is it difficult to be unconventional?
Ok if you are confident and believe in yourself.

Biggest mistake made?
I believe that mistakes always turn into opportunities to learn and to become better, so in a way, my mistakes have always taught me something that in turn has made me a better person and has made me the person who I am today.

Do you consider yourself an innovator? Why?
Yes, I believe that most Hispanics are innovators; culturally it is in us.  No matter where you come from, Hispanics are characteristically creative and always innovating because we are competitive and hungry for success.

About the Company:
Consolidated Credit (www.consolidatedcredit.org) is one of the nation's largest credit counseling and has helped over 5 million people over more than 20 years with financial issues. Their mission is to assist families throughout the United States in ending financial crisis and solving money management problems through education and professional counseling. Consolidated Credit also has a Spanish-language site (espanol.consolidatedcredit.org) for those of the Hispanic community that are Spanish-reliant or Spanish-preferred. 

Thursday, June 20, 2013

Diana Valencia > www.porternovelli.com

Diana Valencia, Senior Vice President, Multicultural Communications, Porter Novelli 

Being Hispanic…Does it have any influence on your business?
Absolutely, I live and breathe multicultural. Being bi-cultural (growing up my family and I would travel to South America every six months, spending up to three months at a time) and bilingual has helped me to truly understand what triggers and motivates multicultural consumers. The ability to motivate and truly understand the consumer leads to transformation. Transformation leads to award-winning results.

In the face of adversity, how do you decide to keep going?
There is a choice not to?  Adversity is great.  It is what makes someone strong and successful. I’m so grateful for these experiences in my life. It has been these experiences that have made me stronger, successful and thankful for everything I have.

What is the biggest challenge you have faced?
Managing different stakeholders all at once, from clients, employees, colleagues, and partners and effectively communicating with them and exceeding a different set of expectations. But over the years I learned to master this skill, and turn a challenge into a strength. 

If you could change one thing about your life, what would it be?
Nothing!  I have everything anyone can ask for: health, a wonderful and supportive husband, loving family and friends. I’m thankful for everything in my life!

What was your childhood ambition?
To be an actress/singer

Tell us about three people that you admire?
My parents, for being such innovators, dreamers and for their dedication to giving back to the community. They emigrated from Colombia not knowing the language or environment and had to reinvent themselves. Their hard work and determination paid off and over time they became very successful.

Richard Branson, for being creative, a dreamer, a philanthropist and for never giving up.

Maya Angelou, for being a trailblazer, a thought leader and inspiration to women. She encourages people to seize “life by the lapels.”

For meetings: breakfast, lunch, or dinner?
For a meeting: Lunch

What sacrifices on your personal life did you have to make in order to become a business success?
It’s all about making daily choices to stay on the road to success. I always strive to participate and create new experiences and opportunities that will help me achieve my best. I never however forget to spend quality time with the people that matter most in my life.

What is your favorite quote?
I have many, but if I had to pick one it would be: Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world. ~ Harriet Tubman

Is it difficult to be unconventional?
Being unconventional is what sets you apart! To lead an exceptional life, one must be willing to take the road less traveled…and to paraphrase Robert Frost, that will make all the difference!

Biggest mistake made?
Not moving quicker and early in my career, being afraid to make myself heard. We must never compromise who we are merely for the sake of sensibilities!

Do you consider yourself an innovator? Why?
Absolutely, innovation is key to building businesses and programs that target the multicultural consumer. Certain products and services have a limited awareness in this market segment, so I have had to create innovative product offerings, services and experiences that motivate consumers to embrace new brands. 

About the Company:
Porter Novelli is one of the world’s leading public relations agencies. With 90 offices in nearly 60 countries, Porter Novelli delivers best-in-class service to clients around the globe. As the agency that pioneered social marketing, Porter Novelli’s heritage is grounded in influence – motivating people to change deeply ingrained behaviors that are rooted in cultural and social norms. This is achieved by identifying and activating against key insights that drive transformational change-- going beyond just “solving a problem”. The result is greater than just influencing people – Porter Novelli makes them believe.
For additional information, please visit www.porternovelli.com

Porter Novelli is a part of Diversified Agency Services, a division of Omnicom Group Inc.


Wednesday, March 6, 2013

Faith Hope Consolo > www.elliman.com


Faith Hope Consolo, Chairman, Retail Leasing and Sales Division, Prudential Douglas Elliman Real Estate

What do you need to be an entrepreneur?

Determination and a great idea, not necessarily in that order. Entrepreneurs really are a breed apart.

What did inspire you to start your business?
My first endeavor as an entrepreneur was staring my own modeling agency in college. I saw a need, and being a bit of a performer myself at that time, figured out a way to fill it. Alas, I wasn't tall enough to be a model myself. But I sold the agency after graduation for a nice sum to start my life!
 
How did you finance it?
Given that I was acting as an agent, not manufacturing something, I could self-finance.
 
Being Hispanic…Does it have any influence on your business?
I'm not Hispanic -- I'm of Italian and English ancestry. But I work with a number of Latino and Latina businesses, and while I hate to generalize, I do find that there is a unique drive to succeed in this huge community. The U.S. is now one of the largest Spanish-speaking countries in the world, of course, and that opportunity galvanizes entrepreneurs.
 
In the face of adversity, how do you decide to keep going?
What other decision is there? As have we all, I've faced obstacles both personal and professional -- losing both my parents before I was a teenager, being a woman with no business connections in a very male-dominated industry. I simply got up each day, worked harder than everyone else and didn't take no for an answer.

What is the biggest challenge your business has faced?

Certainly the last economic downturn could have been a tremendous problem -- particularly in motivating staff. We went back to basics, pounded the pavement, and instead had some of our most successful years.

If you could change one thing about your business, what would it be?
Even more business for me??

What was your childhood ambition?
I wanted to be an actress -- and in New York real estate, we all are!

Tell us about three entrepreneurs that you admire?
Larry Silverstein, Mary Kay, Salma Hayek

For business meetings: breakfast, lunch, or dinner?
Dinner! I avoid morning meetings if at all possible.
 
What sacrifices on your personal life did you have to make in order to become a business success?
I work 24/7, and some friendships did sort of fade away. But I'm not sure 'sacrifice" is the right word -- it's more like prioritizing. My friend Elaine Wynn once said "You can have it all -- you just can't have it all, all at the same time." I've been a successful businesswoman, a wife, a stepmother, a mentor, student, friend .. just not all at the same time. I haven't sacrificed anything.

What is your favorite quote?
"Why not?"
 
Is it difficult to be unconventional?
No. I don't think I'm that unconventional, but being a pioneer is just what I've done. 

Biggest mistake made?
I'm not a person who regrets -- every decision, even one that doesn't work out, is a learning experience.
 
Do you consider yourself an innovator? Why?
I do. There were few women in my industry when I started, and I work with a number of organizations to help increase our numbers. I started my own website years before many others in my business did. I opened a European office for my former company in the 1980s, when international brokerages were unheard of.
 
About the Company
Douglas Elliman's Retail Group is the industry leader in retail leasing, investment sales and consulting. We've brought some of the most famous names in international retail to the United States, and helped U.S. retailers expand abroad by offering site selection, negotiation, consulting and even visual merchandising services. See company site: www.elliman.com

Friday, October 26, 2012

Maximiliano Lobos > www.123-ingles.com

Maximiliano Lobos, President & CEO, Curso 123 Inglés

Being Hispanic… Does it have any influence on your business?
I think it is essential for the success of my English classes. As I explain in Spanish the different grammar topics, Hispanics feel much more identified with me. There is a significant level of identification between my students and my classes, precisely due to the fact of being Hispanic and having a better understanding about their needs.

In the face of adversity, how do you decide to keep going?
Always obstacles will arise in the world of entrepreneurship. Whoever decides to take this road, should have it clear. Not everything will be "colour-de-rousse". INstead of naming them "problems", I prefer to speak of "challenges" . I take every adversity as a challenge, and I gain experience for what may come in the future. When you think "What a terrible problem!" your mind gets paralyzed and you don't think. But if you say "how can I solve this?" your mind starts working to find a way out.

What is the biggest challenge you have faced?
My biggest challenge so far has been how to organize all the technology that is needed. There are many elements that must be organized in harmony: the website, YouTube channel, social networks, subscriber lists, advanced software, graphic design, video production, automated shippings, and so on. And when you have them, you keep them all in your head performing a great theatre performance. It was the most difficult thing to organize and learn about.

If you could change one thing about your life, what would it be?
I'd love to spend my time just recording videos, which is the best that I do. Having more time to spend on what I am competitive. I'm working on it every day, delegating more responsibilities on brilliant collaborators.

What was your childhood ambition?
I wanted to have my own company since I have memory in my teens. I had no idea on which industry, but I was clear I was going to start a venture of their own.

Tell us about three people that you admire?
In business, I admire what José Luis Nazar achieved. He is a Chilean businessman who succeeded in the U.S. with English courses for hispanics. It also baffles me the perseverance and vision capabilities of Steve Jobs, and thirdly, all my respect to Messrs. Bill Gates and Mark Zuckerberg. In terms of personal development, I appreciate the thoughts of Deepak Chopra, Mother Teresa of Calcutta and Khalil Gibran.

For meetings: breakfast, lunch, or dinner?
You can not leave home without a good breakfast, you and the person with whom you'll do business. I prefer to have dinner with my family. So I invite you to have lunch!

What sacrifices on your personal life did you have to make in order to become a business success?
When you decide to be independent, you become the master of your workday. No timetable. But this flexibility and this freedom can be a double-edged sword, since starting-up a business can take much longer than a normal working day. In that sense, I had to sacrifice many weekends, or spend many sleepless nights talking with suppliers across the world. You have to be careful not to be fully absorbed by the business, and not to neglect the ones we want in this world. I learned my lesson fast and I always try to keep a balance between family and business.

What is your favorite quote?
It's a great questionI have many notable quotes to sharebut I think I'll pick one from Albert Einstein whosaid"Imagination is a preview of what will happen in your life." I believe in the Law of Attraction and the power of positive thinking.

Is it difficult to be unconventional?
It's hard not to be it when you're forced to stand out from the crowd due to the nature of your business. And mine is to teach languages ​​across the Internet. That will give you a public space by itself, and you must try and be original and as simple as possible to achieve loyalty and trust from your audience. If you're conventional, you will not stand out from the crowd.

Biggest mistake made?
I think it was trying to cover all aspects of the business. It is impossible.You have to know how to delegate!

Do you consider yourself an innovator? Why?
I'm always looking for ways to innovate in my business. That helped us to produce a range of educational products in the English teaching industry. First we started with the free YouTube channel, then naturally came-up the paid online course, then home DVD edition and the MP4 course, and finally the applications for iPhone and Android mobile phones. And we will continue introducing new solutions for the market and the users.

About the Company
Curso 123 Inglés is a company with the mission to teach English to the global Hispanic communityWe have a Free YouTube channel with over 23 million hitsand thousands of positive commentsWe offer paid products and services, such as VD courses, MP4 player courses, online coursesand mobile applicationsOur official site is www.123-ingles.com

Monday, July 9, 2012

Marlene Alvarez, www.FoxDeportes.com

Marlene Alvarez, winner of "Reportera FOX", FOX Deportes

Being Hispanic… Does it have any influence on your business?
Being Hispanic has an influence in the way I carry myself and in my overall attitude. I always strive to be the best representation of my community and to encourage other Hispanics to pursue their dreams by setting an example that my community can take pride in.

In the face of adversity, how do you decide to keep going?
In the face of adversity, I always lean on my family and friends for support and guidance. My family is a constant reminder of everything that I’ve already accomplished and the sacrifices they’ve made to help me be where I’m at today. It is because of them that I am powered with the strength to keep going and to continue pursuing my dreams and goals.

What is the biggest challenge you have faced?
The biggest challenge I’ve faced is learning when to be more assertive and learning at a young age to not be afraid to speak my mind.

If you could change one thing about your life, what would it be?
Not a thing. Every experience that I’ve had in my life has made me the person I am today and without them, I wouldn’t be the strong, ambitious and courageous woman that I am today.

What was your childhood ambition?
My childhood ambition was to be taller than my dad – who is 6’3” – and play professional basketball. I came in just four inches shy of my goal and although I did play basketball all throughout high school, professional basketball wasn’t in the cards for me.

Tell us about three people that you admire?
I admire my mother and father because were it not for their love, selflessness and devotion to providing the best for my siblings and I, my success and outlook on life would not be what it is today.

For meetings: breakfast, lunch, or dinner?
Lunch

What sacrifices on your personal life did you have to make in order to become a business success? I’ve had to spend a lot of time away from family and friends in order to pursue my goals, whether it be to further my education or in pursuing a career.

What is your favorite quote?
“To those whom much is given, much is expected.”
“Luck is when preparation meets opportunity”

Is it difficult to be unconventional?
It can be difficult to be unconventional because you are often met with criticism and negativity. For this reason, it is important to be sure of what you want and remain firm in your conviction to pursue it.

Biggest mistake made?
Although I was very involved in college as an undergrad, I always feel like I could’ve done more, whether it be through internships or networking with alumni.

Do you consider yourself an innovator? Why?
Yes, I consider myself an innovator because if only within my family and community, I have paved the way and made it okay for others to break outside the norm when it comes to pursuing your goals.

About FOX Deportes
Reaching more than 18 million cable and satellite households in the country, of which over 6 million are U.S. Hispanic, FOX Deportes is the leader in Spanish-language sports media. FOX Deportes features premier soccer programming with exclusive coverage of UEFA Champions League, Barclays Premier League, Copa Santander Libertadores, Copa Bridgestone Sudamericana; coverage of the Major League Baseball regular season, All-Star Game, National League Championship Series and World Series; Golden Boy Promotions Boxing and UFC®. Boasting more than 2,100 hours of live and exclusive programming, a robust digital experience brimming with engaging editorial, live scoring and exclusive video highlights, FOX Deportes is the first name in the U.S. Hispanic sports space. For more information, visit FOX Deportes online at Foxdeportes.com.

Wednesday, March 7, 2012

Lupe De Los Santos > www.TheCloroxCompany.com

Lupe De Los Santos, Group Manager - Hispanic Marketing Communications, The Clorox Company


How does being Hispanic have an influence on your business?
Given the continued growth of the Hispanic population in the U.S, we understand the strategic importance of extending our general market programs to ensure they are reaching the multicultural market. Our successful, 8-season sponsorship of NBC’s “The Biggest Loser” has allowed us to encourage people to make a positive change in their lives by drinking more water. Our sponsorship of “Dale Con Ganas” is a natural extension of this program to ensure we are reaching the Hispanic community as well. 


In the face of adversity, how do you decide to keep going? 
By seeing the positive changes that our programs are bringing to the lives of people by drinking more water….it’s pretty great to see. 


What is the biggest challenge you have faced? 
While it is too early in engaging the Hispanic market to read and identify any challenges, we remain very excited about our partnership with “Dale Con Ganas”. Univision and 25/7 Productions have been great partners to work with, and we believe that our sponsorship of “Dale Con Ganas” will enable Brita to help achieve our goal of helping others make positive changes in their lives. - If you could change one thing about your life, what would it be? Understanding the importance of drinking lots of water while growing as my family didn’t instill that in my life. I learned that importance from others as I got older from outside my immediate family circle. 


What was your childhood ambition?
I wanted to be a professional athlete and would exercise all the time! Sometimes up to 3 times per day. - Tell us about three people that you admire? My maternal grandmother (raised 11 children on her own as my grandfather unexpectedly passed away), my father, and my sister (Dr. Denise De Los Santos, OB/GYN) - For meetings, do you prefer breakfast, lunch, or dinner? Dinner - What sacrifices on your personal life did you have to make in order to become a business success? Work-Life Balance in that I had to sacrifice less family time to focus on work. 


What is your favorite quote? 
Not sure who authored this but it is called Ten Two Letter Words To Live By - “If It Is To Be, It Is Up To Me” - Is it difficult to be unconventional? US Hispanic Marketing used to be considered as something unconventional when compared to the GM marketing but due to the increase in focus on the Hispanic market, it isn’t any longer really. Just like brands like Brita working to encourage people to make positive changes in their lives by drinking more water, that used to be considered as unconventional whereas now, it just makes sense to do so.


What is the biggest mistake you’ve made professionally? 
That I didn’t relocate to New York City earlier in my career. 


Do you consider yourself an innovator? Why? 
Yes; Working in the Hispanic Marketing space where many of the initiatives are new to the consumer, the company, and are relatively cutting age is the primary reason as to why I consider myself cutting edge. Brita’s involvement itself is cutting edge in many ways. A Spanish language prime time reality based television show on Univision, Spanish Language Mobile site and Spanish Language twitter initiative are all in that category for Brita.


About Lupe De Los Santos
Lupe is considered an expert marketer that specializes in targeting US Hispanics with over 20 years of experience in the space working at agencies like The Vidal Partnership, Team Enterprises, and DVC Worldwide for partners such as Tecate, Target, The Home Depot, Heineken, Trident, Johnnie Walker, Miller Brewing, and many others… Born and raised in South Texas to a Mexican American family, he learned the value of being multicultural early on by tapping into and taking full advantage if his cultural duality. Currently, he manages the Hispanic Marketing Communications efforts at The Clorox Company for brands such as Kingsford Charcoal, Hidden Valley Ranch Salad Dressing, & Brita Water Filtration Systems. Throughout his career, he has been recognized within the industry by publications such as Brand Week & Promo Magazine for his work in the space, and has established himself as a great “connector”. He is “THE” go to go guy when it comes to anything dealing with US Hispanic Marketing. If he can’t help you get the job done himself, he is definitely bound to know someone who can. 


About The Clorox Company 
The Clorox Company is a leading manufacturer and marketer of consumer products with 8,100 employees and fiscal year 2011 revenues of $5.2 billion. Clorox markets some of consumers' most trusted and recognized brand names, including its namesake bleach and cleaning products, Green Works® naturally derived home care products, Pine-Sol® cleaners, Poett® home care products, Fresh Step® cat litter, Kingsford® charcoal, Hidden Valley® and K C Masterpiece® dressings and sauces, Brita® water-filtration products, Glad® bags, wraps and containers, and Burt's Bees® natural personal care products. Nearly 90 percent of Clorox Company brands hold the No. 1 or No. 2 market share positions in their categories. The company's products are manufactured in more than two dozen countries and marketed in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $84 million to nonprofit organizations, schools and colleges. In fiscal year 2011 alone, the foundation awarded $4 million in cash grants, and Clorox made

Monday, March 5, 2012

Marta Rosado > www.att.com

Marta Rosado, Director of Retail Sales in Manhattan, AT&T


Being Hispanic… Does it have any influence on your business?
Absolutely I have the advantage of servicing my Latino consumers and I understand their culture and the lifestyle, I understand their needs and build a bond for a better experience.

In the face of adversity, how do you decide to keep going?
The need to succeed to set an example not only for my daughter but for anyone who ever doubts they can overcome anything. Growing up as having English as a second language, there are rough times to conquer and it wasn't easy, it still isn't but with the right motivation it's possible.

What is the biggest challenge you have faced?
The change of coming to a new country without knowing the language, not having any friends and meeting and adjusting to a new family I never knew I had, feeling as an outcast is rough when you're a child.

If you could change one thing about your life, what would it be?
Any change that I've ever thought I would want to redo has always turned into something positive in my life and I learned from and has made me into a better leader, friend, mom and business woman.

What was your childhood ambition?
I dreamed of being a lawyer, being the voice of a courtroom and feeling a sense of being important.

Tell us about three people that you admire?
Sonia Sotomayor, my Current Boss-Tom Devito and Tiffany Baehman.

For meetings: breakfast, lunch, or dinner?
Lunch.

What sacrifices on your personal life did you have to make in order to become a business success?
I definitely had to sacrifice my family time, missed many of my daughter's school activities, trips and quality time with her.

What is your favorite quote?
“Success is a journey not a destination.”

Is it difficult to be unconventional?
Sometimes it can, when people can be so quick to judge someone. My accent, my size, and not only being a woman, but a Hispanic woman at that.

Biggest mistake made?
Getting married at a very young age.

Do you consider yourself an innovator? Why?
Yes, because in order to succeed, you need to be a leader, being an innovator is being the best at being and thinking different.

About AT&T Inc.
AT&T Inc. (NYSE:T - News) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verse® and AT&T │DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.

Friday, January 27, 2012

Ruben Mendiola > www.comcast.com

Ruben Mendiola, Vice-President and General Manager of Multicultural Video Services, Comcast Corporation

Being Hispanic… Does it have any influence on your business?
Absolutely. Being Hispanic has always helped me by being culturally relevant and it also gives me a better understanding of our Hispanic consumers, the people that we serve

What is the biggest challenge you have faced?
One of the biggest challenges that I have ever faced was to move to this country. I knew I needed to be here to grow and further advance in my professional career. I had a really nice job and flourishing career in Mexico, so leaving that behind to come to the United States and restart my life was a difficult decision I had to make. Today I am truly happy with the end result.

If you could change one thing about your life, what would it be?
RM: I really would not change a thing about my life. I admire having the quality of patience, if any, I would love to have more patience.

What was your childhood ambition?
My childhood ambition was to become a lawyer. Helping and serving people was my passion so I studied law. Even today I am still doing that, helping people, but in different way. So to this day I still remain true to my childhood ambition.

Tell us about three people that you admire?
My mother, who's always been there for me. She possesses a lot of style combined with a lot of compassion. My two sisters; one of them I admire for her true passionate spirit, she's always looking to open doors for many people and she's also very elegant. And my other sister who is very practical and no-nonsense but also has a tremendous love and compassion for everyone. My family has really been a very strong role model for me. In a different capacity, Steve Jobs is someone I admire profoundly. He greatly influenced the way in which we do business today. I love the fact that he was always thinking outside the box and the payoff has been tremendous not only to his company but to the world.

For meetings: breakfast, lunch, or dinner?
For meetings, lunch… a long Latin lunch.

What sacrifices on your personal life did you have to make in order to become a business success?
Well, I think that you have to sacrifice a little bit of your personal life to dedicate time to your professional life but in the end it pays off. The key here is to achieve balance between the two, which is what I'm working on now, trying to equally balance my personal and my professional life.

What is your favorite quote?
If you do not change the way you do things, you cannot expect different results.

Is it difficult to be unconventional?
No, not really. I think being unconventional is an advantage. This is how you find more opportunities.

Biggest mistake made?
Mistakes are lessons learned. I love this quote from Francisco Luis Bernardez “lo que el árbol tiene de florido vive de lo que tiene sepultado.” I really believe that all the mistakes I have made in my life, if you want to call them that way, have shaped me into who I am today and I'm very happy with that.

Do you consider yourself an innovator? Why?
I personally enjoy building and rebuilding, branding and re-branding so the process of innovation, finding solutions and thinking outside the box are things I really love doing. I like to look at things from a different perspective to hopefully achieve better results. This is why I joined Comcast and I am proud of the exciting things we are doing here.

About the company
Comcast Corporation is one of the nation's leading providers of entertainment, information and communications products and services. Comcast is principally involved in the operation of cable systems through Comcast Cable and in the development, production and distribution of entertainment, news, sports and other content for global audiences through NBCUniversal. Comcast Cable is one of the nation's largest video, high-speed Internet and phone providers to residential and business customers. Comcast is the majority owner and manager of NBCUniversal, which owns and operates entertainment and news cable networks, the NBC and Telemundo broadcast networks, local television station groups, television production operations, a major motion picture company and theme parks.

Friday, December 30, 2011

Martee Pierson > www.libertytaxespanol.com


Martee Saldaña Pierson, Director of Diversity Programs, Liberty Tax Service

Being Hispanic…Does it have any influence on your business?
Absolutely. Often, Hispanic programs, and diversity programs in general, are created by well-wishing professionals who really do not understand the experience of the Hispanic immigrant. The adage “It takes one to know one”, while cliché, holds true when one is investing in in-culture programs or marketing. This personal understanding allows for much more vested program plans that will resonate with the Latino target group, and, most importantly, it ensures that the messaging is written in a way that is easily comprehended so that it can be embraced appropriately. As we all know, Spanish-language messaging involves much more than merely translating English slogans or messages. To be successful, it requires inherent understanding of the Latino psyche in order to ensure resonance and clarity of message. 

In the face of adversity, how do you decide to keep going?
That’s an interesting question. The reality is that life in general is full of adversities. If we were to give up every time we met a roadblock, we might as well stay in bed and never leave the house! Believing in what you are doing is key to having passion. And, if one is passionate about her work, then only extraordinary results will suffice. As Confucius once said, “Find something that you are passionate about and you will never work a day in your life.” 

What is the biggest challenge you have faced?
I really don’t measure challenges in terms of which is the biggest. A challenge is simply a challenge. I view challenges as an opportunity to help those who are “misinformed” become more enlightened so they too can support the goal. Even if you are not successful in having your plan approved, it is now your challenge to still make the plan that was approved as successful as possible, using the knowledge and/or foresight you might have that others may not. When I was a child and my parents would say “no”, I simply thought, “well they just don’t understand, let me try another approach!” It seems the hidden message here is tenacity.

If you could change one thing about your life, what would it be?
I have had a great life and I fully intend to continue on this route. I really cannot see anything I would change since each event affected the person that I have become. But if I had to arrive at a choice, I would have loved to have had the intelligence to have invented a way to eliminate all disease, prejudice and hatred in the world.

What was your childhood ambition?
I always wanted to be a teacher. And while I did teach for one year, I quickly realized that it wasn’t exactly what I wanted. I was fortunate to have found my direction early and have had a great career that has involved teaching to an extent, but also strategizing on how best to approach an opportunity.


Tell us about three people that you admire?
There are so many people I admire, and I meet more on a near daily basis. If I must choose only three, they would be:

My mother was an unbelievable powerhouse and somehow always made things better in spite of any adversity. Her enduring choice to continuously view the best of a situation will always live with me and my sister.

Mahatma Gandhi would be my next choice because of his gentle approach to much needed hardline reform. He was a shining example of the effectiveness of persistence and the power of peaceful tenacity.

Abraham Lincoln, who showed great compassion while deploying steadfast leadership in a war that should have taught us all the importance of respect for humanity, regardless of color.

For meetings: breakfast, lunch, or dinner?
I’m a morning person, so I prefer breakfast meetings.

What sacrifices in your personal life did you have to make in order to become a business success?
I have had to learn how to balance business and personal enjoyment. While I am not always successful at achieving this balance, I have been fortunate in that I have really not been aware of any actual “sacrifice” on my personal life. There have numerous compromises that I have had to make, but I would not view them as sacrifices.

What is your favorite quote?
I have a couple of quotes that I live by, and I believe they are both anonymous:

In order to succeed, you must be willing to fail.” (Life does not promise a safety net, in my opinion.)

“Pick the hill you want to die on.” (Making every decision a battle will not get you anything but exhausted. Be strategic. Ask yourself if this is really that important or is it ego or pride that is really driving the “fight”.)

Is it difficult to be unconventional?
Anyone who knows me would argue the point that I am a shining example of “unconventional”. From my career choices to my basic personality, I have never had the desire nor felt the need to bow to convention.

Biggest mistake made?
Every mistake is always my “biggest mistake”. I take each very seriously and hold true to the ideal that one indeed does learn from their mistakes.

Do you consider yourself an innovator? Why?
I strongly believe in innovation and therefore, I strive to be an innovative thinker. Without innovation, processes become stale and the view is that it is a “one size fits all world”. We, of course, realize that this is not a viable reality for any success-driven professional. Being able to embrace innovation is paramount to the livelihood of any company and must be part of the corporate culture in order for it to be successful.

About the Company
Liberty Tax Service (www.libertytaxespanol.comis the fastest-growing retail tax preparation company in the industry’s history. Founded in 1997 by CEO John T. Hewitt, a pioneer in the tax industry, Liberty Tax Service has prepared over 8,000,000 individual income tax returns. With 41 years of tax industry experience, Hewitt is the most experienced CEO in the tax preparation business, having also founded Jackson Hewitt Tax Service (NYSE:JTX).

Each Liberty Tax office offers customers audit assistance, a money-back guarantee, and free tax return reviews. An elite group of Hispanic Services Seal of Excellence Certified offices also provide assistance in Spanish and offer many special services geared toward our Hispanic population free of charge, across the nation.

The Liberty Tax Service franchise opportunity is #7 on the list of fastest-growing franchises in Entrepreneur magazine’s “Franchise 500” list for 2011, and was selected as one of the top 25 Franchises for Hispanics by PODER magazine.

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